Maybe that’s why I’ve always liked variety at work and found satisfaction in learning new things. As a freelance evaluator I get to peek behind the curtain of all sorts of projects and organisations. I speak to people from all over the UK, from school pupils to CEO’s, hearing about their experiences and discovering what they really think. I find this endlessly fascinating.
I’m trained in a number of research techniques which underpin my work, but perhaps unusually for an evaluator my career background is in marketing and communications. I’m not interested in writing long, dull, reports no-one can face reading. My goal is produce concise, engaging, evaluation which effectively communicates the unique narrative and impact of a project or programme.
Alongside my solo projects I also work as an associate for consultancies Research Scotland and Wafer Hadley, allowing me to benefit from the experience of colleagues and contribute to large-scale evaluations.
My first proper job was Marketing Assistant at Harrogate Theatre and involved everything from graphic design to dressing up as the back half of a pantomime cow.
My Values
Socially-conscious
I’m motivated by work which is ultimately about giving power and agency to those lacking it in our unequal society.
Collaborative
I don’t have an off the shelf approach to evaluation. I work with you as part of your team to produce bespoke solutions.
Client-focused
No agency overheads, no junior account handlers, no big egos. Just me, working hard for you to produce work I’m proud of.
People-centred
Good evaluation happens with people, not to people. I want participants and stakeholders to feel listened to and cared for.
Organised
It sounds dull but process and timing are critical to evaluation. I make sure stuff happens when it needs to.
Improving
I learn from every new project but I’m also committed to improving my practice through membership of the UK Evaluation Society.